WellspentSetting the Stage
Wellspent develops an iPhone app designed to help users build healthier relationships with their phones and reclaim wasted time. In a world of endless social media feeds and attention-grabbing notifications, Wellspent sought a unique way to raise awareness of their mission and attract a dedicated audience prior to their app's launch.
From Challenge to Solution
We partnered with Wellspent to deeply understand their core message: the importance of intentional time management in the digital age. Together, we brainstormed several strategies to raise awareness and build a dedicated audience prior to their app's launch.
We presented Wellspent with a range of potential approaches. Our expertise helped them evaluate options and tailor a strategy aligned with their unique goals and target audience.
Ultimately, we zeroed in on a small, interactive standalone website as a compelling way to create a personalized experience centered on the concept of "wasted time." This approach offered the potential to inspire self-reflection and spark a desire for change.
Bringing the Vision to Life
The website was designed to calculate a user's "wasted time" based on their daily screen time usage. This personalized value was then presented contextually, highlighting the potential for meaningful activities lost to mindless scrolling.
We guided users towards setting achievable screen-time reduction goals. The website demonstrated how even small daily adjustments could significantly impact their reclaimed time.
The pledge feature allowed users to formalize their commitment, creating a sense of accountability and empowerment. By generating a personalized certificate showcasing their pledge, users were encouraged to share their commitment on social media. This amplified the campaign's reach and promoted conversations around mindful tech use.
Results and Impact
The campaign successfully generated a significant increase in newsletter sign-ups, demonstrating strong interest in Wellspent's mission and building a valuable audience base for their app launch.
The shareable pledge mechanic fueled organic social media engagement. News publications even picked up on the campaign, showcasing the widespread appeal of Wellspent's message and expanding their visibility.
This enthusiastic response highlighted how Wellspent's focus on mindful tech use resonated deeply with users. This validated their mission and fostered a passionate community even before their app was available.
Reflecting on Success
This partnership showcases our ability to use design and development as powerful tools for effective communication. By understanding Wellspent's mission and target audience, we crafted a personalized, interactive experience that resonated deeply and sparked genuine curiosity.Our focus on user engagement and emotional connection laid the perfect foundation to build brand awareness and excitement for Wellspent's app launch.